JOURNAL

Letters from the studio.

About fabric, fit, the makers in Tirupur and Noida, the Loop, and parenting in 2026. Slow writing, about once a month.

FEATURED · CAPSULE 01

FIT · 02 MAY 2026

A short defence of the oversized fit.

On why a tee that's six centimetres too wide is the most generous thing a brand can offer a growing child. And why we made every Patang piece that way, on purpose.

Read the essay →
ALL FABRIC FIT MAKERS PARENTING THE LOOP FIELD NOTES
FIT · 18 MAY 2026
Why we measure in years, not months
Most kidswear sizing pretends to be precise. We think honest is better than precise.
FABRIC · 09 MAY 2026
240 GSM is a feeling, not a number
A short story about weight, hand, and what it means when a fabric drapes the way it should.
PARENTING · 28 APR 2026
Letting a toddler choose their clothes
When we started letting our nieces and nephews pick their own outfits at three, two things happened.
FIELD NOTES · 16 APR 2026
On the origin of the name
Why we called this label Patang, and what a piece of paper on a string has to do with selling clothes.
THE LOOP · 02 APR 2026
What we found after sixty trade-ins
The first two months of The Loop, in numbers. What grades came in, what we expected, what surprised us.
MAKERS · 21 MAR 2026
A morning at the Tirupur dye house
We spent a working day with our partner unit. Notes, photographs, and what the colour bone actually means.

Letters from Patang — about once a month, never marketing.